Superbet acquires Napoleon Sports and Casino in Belgium

Superbet Group has agreed a deal to acquire Belgium’s Napoleon Sports and Casino. The betting and gaming group will purchase 100 percent of Napoleon shares from Waterland Private Equity Investments.

“Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile,” explained Superbet Group CEO Johnny Hartnett.

The Belgian company has both an online and retail component, operating Grand Casino Knokke and Casino Middelkerke, together with arcades. “The fact that Superbet and Napoleon are both data driven and entrepreneurial companies focused on delivering innovative on and offline entertainment for our players, makes me confident that this a perfect match,” said Napoleon Sports and Casino CEO Tim de Borle.

A pan-European leading omnichannel sports betting and gaming operator with offices in Romania, the UK, Poland, Austria, Croatia, Serbia, Cyprus, and Malta, Superbet secured a EUR175m minority investment from Blackstone Group in 2019. Last year, the company acquired a 60 percent stake in online casino operator Lucky7.