Playtech confirms it will add Eyecon’s slot content to its portfolio after acquiring the company for £50million.
[dropcap]T[/dropcap]he leading UK games brand, Playtech, has acquired the content of online slots specialists Eyecon for £50 million (€58.2 million/$62.2 million).
The company claims the addition of Eyecon’s content will boost its own position in the UK market, while the RGS and distribution network is set to enhance the penetration of Virtue Fusion.
Current Eyecon founder Scott Murray will remain with the business for at least three years under the terms laid out in the acquisition.
Murray stated he is “delighted that Eyecon will be joining the Playtech family” and commented on the positive aspects of Eyecon being able to enter new markets with Playtech’s distribution.
This acquisition is the latest in our strategy to acquire bolt-on technology and content in our key gaming markets.
Mor Weizer, chief executive of Playtech, said in a statement to the press: “Eyecon adds premium quality games to Playtech’s stable of industry leading content. We look forward to working with the Eyecon team who will bring robust technology and further industry expertise to the Playtech family.
“This acquisition is the latest in our strategy to acquire bolt-on technology and content in our key gaming markets, providing Playtech with even greater penetration and reach, as well as bringing additional regulated revenues to Playtech.”
The Eyecon acquisition news follows another major deal for Playtech, as the company recently announced it had partnered with Warner Bros. Consumer Products on an exclusive DC-branded film and TV content deal.
This article was published on www.betting-business.co.
